Privacy Notice

How we use your information

This privacy notice tells you what to expect when The Dog School collects personal information. It applies to information we collect about:

  • Visitors to our website
  • Complainants and other individuals in relation to a data protection or freedom of information complaint or enquiry
  • People who use our services, e.g. attend a training class or contact us for more information
  • People who sign up to our classes
  • Job applicants and our current or former employees

Visitors to our website

When someone visits and we need to collect personally identifiable information through out website, we will be:

  • up front about it
  • make it clear when we collect personal information
  • explain what we intend to do with it

We use Google Analytics to collect standard internet information and details of visitor behaviour patterns. We do this to find out thing such as the number of visitors to the site. This information is collected, stored and processed in such a way that it does not personally identify anyone.

Calling Us

If you call The Dog School, we may collect your telephone number through the use of a CLI (Calling Line Identification) system. We use this information to improve our efficiency and effectiveness.

Emailling Us

Any email sent to us, including any attachments, may be monitored and used by us for reasons of security and for monitoring compliance with our policies. Email monitoring or blocking software may also be used. Please be aware that you have a responsibility to ensure that any email you send us is within the bounds of the law.


If we receive a complaint from a person, we may need to make up a file containing the details of the complaint. This normally contains the identity of the complainant and any other individuals involved in the complaint.

We will only use the personal information we collect to process and respond to the complaint and to check on the level of service we provide. We may compile and publish statistics showing information like the number of complaints we receive, but not in a form which identifies anyone.

We usually have to disclose the complainant’s identity to whoever the complaint is about. This is inevitable where, for example, the accuracy of the person’s record is in dispute. If a complainant doesn’t want information identifying them to be disclosed, we will try to respect that. However, it may not be possible to handle a complaint efficiently, if at all, on an anonymous basis.

We will keep personal information contained in complaint files in line with our retention policy. It will be retained in a secure environment and access to it will be restricted according to the ‘need to know’ principle.

Similarly, where enquiries are submitted to us we will only use the information supplied to use to deal with the enquiry and any subsequent issues and to check on the level of service we provide.

People registering on our courses

When a person registers on one of our courses we will hold details on file to be able to deliver that program service. The details will be kept on a ‘needs to know’ basis and retained for a set period set out by the course. Once this period has expired the data is securely disposed and is un-recoverable.

Personal details vary depending upon each course and may include sensitive details. No credit/debit card or bank account details of customers are held by The Dog School.

Where we act as a Data Controller, we keep the data secure and only share it, through a data sharing agreement, with an appointed data processor who processes the data on our behalf.  In this case we retain overall responsibility for the security and fair processing of the data.

For courses with Kennel Club Good Citizen Awards we are required to share personal data in a secure manner with the Kennel Club. If a customer doesn’t wish their data to be shared, they cannot complete the awards, but may continue to use the Dog School services.

Access to Personal Information

Individuals can find out if we hold any personal information by making a ‘subject access request’ under the Data Protection Act 1998, and the GDPR. If we do hold information about you we will:

  • Give you a description of the data
  • Tell you why we are holding that data
  • Tell you who is could be disclosed to
  • Let you have a copy of the information in an easy to read form.

To make a request for any personal information we may hold you need to put the request in writing and send it to or call us to obtain a mailing address.

If you agree, we will try to deal with your request informally, for example by providing you with the specific information over the telephone.

If we do hold information about you, you can ask us to correct any mistakes by contacting us. If we hold information about you, and wish to be removed from our records please contact us. Wherever possible we will delete or anonymise any data we hold about you and inform you of any data we must retain for legal or contractual reasons.

Disclosure of Personal Information

In most circumstances we will not disclose personal data without your consent. However, in some circumstances there will be a need to disclose information without consent. Typically this will be for the prevention of crime, fraud, terrorist activity and safeguarding young and vulnerable people.

We take into consideration if the information could be sourced from other places first before we disclose, and if needed will only respond to a court other.

Links to other Websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on any other websites you visit.